For true patriots Belle Regalo sells a range of promotional clothing with the South African sport’s fans in mind. Our range includes: Caps; Golf shirts; Jackets; Soccer shirts; T-shirts
These items all come in a bottle and gold option perfect for South African sporting fans. Before you brand please make sure that you do not infringe any copy right laws with the unlawful use of protected logos or that you do not unwittingly practice ambush marketing for a special sporting event.
This structured cap is manufactured out of cotton twill and has a 4 needle sweatband. The country’s name is embroidered on the side.
The South African cap comes with a mini South African flag packaged in a poly bag.
Argentina; Brazil; Brazil; England; France; Germany; Greece; Italy; Portugal; Spain
This soccer shirt has a self fabric neck and double needle hem which ensures a high quality and durable finish to the garment. A Hi-tech performance garment for the juniors. This soccer shirt is available in five colours ways.
Black/white soccer shirt; Bottle/gold soccer shirt; Navy/white soccer shirt; Red/black soccer shirt; White/royal soccer shirt;
This soccer shirt comes in a matching kiddies’ soccer shirt.
Striking new design golfer with contrast side panels, placket and striped collar. This golf shirt’s features include double stitched hem, three button placket and self fabric neck tape.
A new ladies golf shirt with contrast placket, side panels and cuff detail. This golfer features double stitched hem, side vents and self fabric neck tape.
A 6 panel structured cap with pre-curved peak manufactured out of brushed cotton twill fabric.
The cap has a 4 needle sweatband and contrast embroidered eyelettes, contrast button and contrast embroidered peak detail. Available in 8 colourways
Ladies Quarter Zip Golf Shirt
Golf Shirt Style:
Golf shirt sizes available: X-Small – 5X-Large
Shoulder to shoulder taping and double needle top stitching add to the quarter finish.
Black/white; Bottle/gold ; White/navy; Blue/white; Navy/white; Khaki/white; Pink/white
Rio Tri Colour Cap
Style of cap: 6030
The Rio Tri colour cap is manufactured from a heavy chino cotton fabric. This cap has piping detail and a 6 panel structure. This pre-curved peak cap has
self coloured embroidered eyeletes, 4 rows of stitched twill sweatband and back fabric strap
with velcro. The Rio tri colour cap is available in 11 colour ways.
Black/red/white cap; Black/white/red cap; Bottle/white/gold ; Charcoal/white/black cap; Red/white/black cap; Royal/black/white cap; Royal/white/grey cap; Stone/white/black cap; Stone/white/navy cap; White/red/navy cap; White/red/royal cap
Men’s Vector Golf Shirt
Style of golf shirt: VC
Sizes of Golf Shirt: Small – 5X-Large
200g Single Knit Fabric
A sporty and striking golf shirt in selection of colour ways. Fresh styling golf shirt with shoulder and sleeve colour blocking. Features include three button placket and back yoke.
This shirt comes in a matching ladies golf shirt and kiddie’s golf shirt.
Colour of golf shirt available: Black/ red; Black/white; Bottle/green ; Lime/navy; Navy/white; Orange/black; orange/white; White/grey
Ladies Vector Golf Shirt
Style of Golf shirt: L-VC 
Sizes of Golf shirt:
200g single knit fabric
A golf shirt in a shaped feminine fit. A sporty and striking golf shirt in a selection of colour ways. Fresh styling with shoulder and sleeve colour blocking and piping detail. Two button placket, back yoke and cotton twill neck taping.
Colour of golf shirt available: Black/ red; Black/white; Bottle/green ; Lime/navy; Navy/white; Orange/black; orange/white; White/grey
This shirt comes in a matching gent’s golf shirt and kiddie’s golf shirt.
Kiddies Vector Golf shirt
Style of kiddie’s golf shirt: VCK
Sizes of Kiddies golf shirt: 3 – 14 years
A sporty and striking golf shirt in a large selection of colours. A kiddies golf shirt with fresh styling with shoulder and sleeve colour blocking, also features back neck yoke and two button placket.
Colour of kiddies golf shirt available: Black/ red; Black/white; Bottle/green ; Lime/navy; Navy/white; Orange/black; orange/white; White/grey
This shirt comes in a matching gent’s golf shirt and ladies golf shirt.
V-Stripe Cap
Cap Style: 6055
A light brushed chino twill cap with 4 needle twill sweatband and contrast cord detail. There is contrast embroidery and detail on the peak and contrast embroidered eyelets. Back detail of this cap includes nickel tuck in return.
The V-stripe cap is available in 13 colour way options.
Black/red cap; Black/white cap; Black/yellow cap; Bottle/yellow cap ; Charcoal/black cap; Navy/stone cap; Navy/white caps; Red/black cap; Red/white cap; Royal/white cap; Stone/black cap; White/black cap; Yellow/black cap;
Diagonal Golf Shirt
190g Nylon Cotton blend pique knit gold shirt
Style of Golf shirt: DI
Sizes of Golf shirt available: Small – 5X-Large
Top stitching; double needle hem and shoulder to shoulder taping for quality finish and durability. This golf shirt is available in seven colourways.
Colours of golf shirt available
Bottle/gold ; Lime/navy; Navy/ white; Navy/red; Orange/black;
Red/black; White/black
Patriot Cap
Cap style: 6022
This heavy brushed cotton 6 panel cap has a 4 row stitched sweatband, self fabric Velcro strap and self colour embroidered eyeletes. The patriot cap comes in 7 colourway options.
Black/white cap; Bottle/yellow cap ; Khaki/yellow cap; Navy/yellow cap; Navy/yellow cap; Olive/bottle cap; Stone/white cap
Men’s X-Treme Golf Shirt (E-Dri – The innovated cooling technology)
Innovative Hi-tech moisture management fabric
Style of Golf shirt: MM-XT
Sizes of golf shirt available: Small – 5X-Large
A golf shirt that is sporty yet classical. This golf shirt has striped collar, two button placket with self fabric neck tape. It has double needle and top stitching finish on shoulders, sleeves and hem. The golf shirt is available in five colourways.
Colour of golf shirts available:
Bottle/gold golf shirt ; Navy/white golf shirt; White/navy golf shirt;
Black/ white golf shirt; Red/ white golf shirt
Ladies X-Treme Golf Shirt(E-Dri – The innovated cooling technology)
Hi-Tech moisture management fabric.
Style of golf shirt: LMM-XT
Sizes of Golf shirt available: X-Small – 5X-Large
A sporty golf shirt with capped sleeve and feminine styling. This golf shirt features include striped collar, side vents, distinctive two button placket and top stitched shoulder, sleeve and hem. The ladies X-Treme E-Dri golf shirt is available in five colour ways.
Colour of golf shirts available:
Bottle/gold golf shirt ; Navy/white golf shirt; White/navy golf shirt;
Black/ white golf shirt; Red/ white golf shirt.
Bay Side Sweater
280g cotton fleece
¼ zip
Style of sweater: SW-BAY
Sizes of sweater available.
Sizes of sweaters available: Small – 5X-Large
A new classic styled sweater with contrast inner collar and yoke, ribbed cuff and banded bottom. This sweater is produced from high quality yarns with semi-brushed finish. The bay side sweater comes in five colour combinations.
Colours of Bay Side Sweater Available: Black/stone; Bottle/gold ; Navy/stone; Red/black; Stone/navy
What is Ambush Marketing
Ambush marketing occurs when a marketer attempts to exploit a sponsored property without paying for the right to do so.
Ambushing can occur through unlawful association with or intrusion into a sponsored event.
Ambush by association occurs when a party who is not a sponsor creates a perception that it is associated with an event by, for example, using the event logo in its advertising.
Ambush by intrusion occurs by actual intervention in the event itself, or by piggybacking on the reputation of the event - by a non-sponsor handing out free samples of its products to spectators, dressing up spectators in branded clothing to attract the TV cameras, or flying a streamer over the event venue.
For more details about Ambush marketing and knowing the rules visit Marketingweb for an article by Richard Steyn who does an interview with Clifford Green is a leading expert on the protection of sport sponsorship rights.
Some South African examples of Ambush Marketing.
At the 1995 Rugby World Cup, Coca-Cola was the main sponsor. Its main competitor responded by handing out free drinks and sun-peaks to spectators, which showed up prominently on television.
A few years later, Reebok sponsored the Comrades Marathon. A competitor retaliated by donating a sum to charity for every finisher who had its trademark label painted on his or her cheeks. Obviously, trademark label received major television exposure, which could have caused viewers to believe that the competitor was an official sponsor of the event.
Would this still be possible today?
No. Besides trademark-, copyright- and counterfeit-goods legislation, South Africa now has two landmark laws in place - the Trade Practices Act (TPA) of 2001 and the Merchandising Marks Act (MMA) of 2003 - which further protect the rights of sponsors.
What are their effects of these two acts?
The TPA makes it an offence for any person to falsely imply or suggest a contractual or other association with a sponsored event.
Under the MMA, the Minister of Trade and Industry can declare a particular event to be ‘protected'. Once an event is protected, no person can use a trade mark related to that event in a manner that is calculated to achieve publicity, without the authority of the organiser of the event. These two laws came into effect shortly before the 2003 Cricket World Cup and enabled South Africa to protect the rights of major sponsors most effectively.
Background
In KwaZulu-Natal, the 24th of September was known as Shaka Day, in commemoration of the Zulu King, Shaka. Shaka was the legendary Zulu King that played an important role in uniting disparate zulu clans into a cohesive nation. Contrary to western discourse Shaka was not a 'chief'.
The Public Holidays Bill presented to the Parliament of South Africa at the time did not have the 24th of September included on the list of proposed public holidays. As a result of this exclusion, the Inkatha Freedom Party (IFP), a South African political party with a large Zulu membership, objected to the bill. Parliament and the IFP reached a compromise and the day was given its present title and seen as a day
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...when South Africans celebrate the diverse cultural heritage that makes up a " rainbow nation". It is the day to celebrate the contribution of all South Africans to the building of South Africa (sic) |
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— Lowry 21:1995 [1] |
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Celebration of Heritage Day
South Africans celebrate Heritage Day by remembering the cultural heritage of the many cultures that make up the population of South Africa. Various events are staged throughout the country to commemorate this day.
Former Western Cape Provincial Premier Ebrahim Rasool addressed the public at a Heritage Day celebration at the Gugulethu Heritage trail in 2007 in Gugulethu.
In Hout Bay, there is an army procession and a recreation of the battle fought there.
Controversy
In 2005, a media campaign sought to "re-brand" the holiday as National Braai Day, in recognition of the South African culinary tradition of holding informal backyard barbecues, or braais.
On September 5, 2007, Archbishop Desmond Tutu celebrated his appointment as patron of South Africa's Barbecue (Braai) Day, affirming it to be a unifying force in a divided country (by donning an apron and tucking into a boerewors sausage). At the end of 2007 National Braai Day changed its name to Braai4Heritage and the initiative received the endorsement of South Africa's National Heritage Council (NHC).
At Belle Regalo we sell a wide variety of supporter’s clothing including Beanies; Bush shirts; Caps; Chinos; Dri-macs; Golf shirts; Jackets; Safetyware; Scarves; Sweaters, Ties and Woven shirts
Kiddies Vision Soccer Shirt
